blog

this is my new post

Blog

Anyone with an idea can start a new Blog!

To begin your own blog, visit www.blogger.com

There Are More Than 100 Million Active Blogs Today!

PerezHilton.com

Mario Lavandeira is the creator of perezhilton.com, a celebrity gossip blog and the 4th most successful blog in 2008!
His blog receives over 8 million hits daily and has an estimated net worth of $4.8 million!!

So Why Are Blogs So Important?

Instead of primarily being passive consumers of information, more and more internet users are becoming active participants.

BLOGS ALLOW EVERYONE TO HAVE A VOICE!

There Are Many Different Types of Blogs...

Personal Blog:
An online journal...

Twitter is a micro-blogging site where anyone can join!
A micro-blog is the medium between a social network and a blog.


Updates are displayed on the blogger's profile and also on the profiles of the people who signed up to receive them.


Twitter has over 5 million active accounts with 6 million visitors and 55 million visits monthly, making it one of the largest blogging networks!
As of February of 2009, Twitter was ranked the fastest growing site at a growth of 1328%.

Media Type:

• Vlog
• Linklog
• Sketchblog
• Photoblog
• Tumbleblogs
• Typecasting

Blogs can also be split up by genre:

• Sports
• Political
• Travel
• Fashion
• Education
• Music
• and so many more...
  

Corporate Blogs!

Corporate Blogs are company blogs used for internal or external business and communication purposes.

They can be viewed as a window into a company, a window that allows back-and-forth conversation between a company, those who create its products, and its users.

Types of Corporate Blogs

Although there are many different types of blogs, most can be categorized as either external or internal.

CEO blogs are also becoming popular.

Internal Blogs:
An internal blog generally accessed through the corporation's intranet, is a weblog that any employee can view. Many blogs are also communal, allowing anyone to post to them. The informal nature of blogs may encourage:

• Employee participation
• Free discussion of issues
• Collective intelligence
• Direct communication between various layers of an organization
• A sense of community

External Blogs:
An external blog is a weblog where a company employees, teams, or spokespersons share their views with the public.
It is often used to:

• Announce new products and services
• Explain and clarify policies
• React on public criticism on certain issues
• Allows a window to the company culture
• Accomplish similar goals as press releases do

In some corporate blogs, all posts go through a review before they are posted.
There are also some corporate blogs, but not all, allow comments to be made to the posts.

A Corporate Blog's Organizational Goals

Corporate Blogs are published and used by an organizational to reach its organizational goals.
These goals may include:

• Driving sales
• Public Relations
• Customer Relations
• Research and Development
• Information and Education

Worldwide Corporate Blogs!

More than 50% of the company's woldwide blog and about 12% of the Fortune 500 companies are a part of the blogging world as of Febraury of 2009.

Technorati top 5
Google*
Adobe
Yahoo! Search
Facebook
Dell

*Google Blog mission: "Insights from Googlers into their products, technology, and the Google culture."

Risks of Corporate Blogging

There are some risks a Corporate Blog might face. These risks may include:

• Negative comments
• Loss of control over the message
• Neglect of the upkeep of the blog
• Misunderstanding the culture of the Blogosphere
• Criticism
• Legal Liabilities
• Negative impact on stock price
• Tort lawsuits
  

Advantages of Corporate Blogging

With all risks come advantages. These may be:

• External Communication
• Internal Communication
• Marketing Medium
• Recruitment Tool

Credibility!

A Corporate Blog can provide additional value by adding a level of credibility that is often unobtainable from a standard corporate site!