Wednesday, April 22, 2009
Monday, April 20, 2009
PerezHilton.com
So Why Are Blogs So Important?
There Are Many Different Types of Blogs...
Personal Blog:
An online journal...
An online journal...
Twitter is a micro-blogging site where anyone can join!
A micro-blog is the medium between a social network and a blog.
Updates are displayed on the blogger's profile and also on the profiles of the people who signed up to receive them.
Twitter has over 5 million active accounts with 6 million visitors and 55 million visits monthly, making it one of the largest blogging networks!
As of February of 2009, Twitter was ranked the fastest growing site at a growth of 1328%.
A micro-blog is the medium between a social network and a blog.
Updates are displayed on the blogger's profile and also on the profiles of the people who signed up to receive them.
Twitter has over 5 million active accounts with 6 million visitors and 55 million visits monthly, making it one of the largest blogging networks!
As of February of 2009, Twitter was ranked the fastest growing site at a growth of 1328%.
Media Type:
- Vlog
- Linklog
- Sketchblog
- Photoblog
- Tumbleblogs
- Typecasting
Blogs can also be split up by genre:
- Sports
- Political
- Travel
- Fashion
- Education
- Music
- and so many more...
Corporate Blogs!
Types of Corporate Blogs
Although there are many different types of blogs, most can be categorized as either external or internal.
CEO blogs are also becoming popular.
Internal Blogs:
An internal blog generally accessed through the corporation's intranet, is a weblog that any employee can view. Many blogs are also communal, allowing anyone to post to them. The informal nature of blogs may encourage:
An external blog is a weblog where a company employees, teams, or spokespersons share their views with the public.
It is often used to:
There are also some corporate blogs, but not all, allow comments to be made to the posts.
CEO blogs are also becoming popular.
Internal Blogs:
An internal blog generally accessed through the corporation's intranet, is a weblog that any employee can view. Many blogs are also communal, allowing anyone to post to them. The informal nature of blogs may encourage:
- Employee participation
- Free discussion of issues
- Collective intelligence
- Direct communication between various layers of an organization
- A sense of community
An external blog is a weblog where a company employees, teams, or spokespersons share their views with the public.
It is often used to:
- Announce new products and services
- Explain and clarify policies
- React on public criticism on certain issues
- Allows a window to the company culture
- Accomplish similar goals as press releases do
There are also some corporate blogs, but not all, allow comments to be made to the posts.
A Corporate Blog's Organizational Goals
Corporate Blogs are published and used by an organizational to reach its organizational goals.
These goals may include:
These goals may include:
Worldwide Corporate Blogs!
More than 50% of the company's woldwide blog and about 12% of the Fortune 500 companies are a part of the blogging world as of Febraury of 2009.
Technorati top 5
Google*
Adobe
Yahoo! Search
Facebook
Dell
Google*
Adobe
Yahoo! Search
Dell
*Google Blog mission: "Insights from Googlers into their products, technology, and the Google culture."
Risks of Corporate Blogging
- Negative comments
- Loss of control over the message
- Neglect of the upkeep of the blog
- Misunderstanding the culture of the Blogosphere
- Criticism
- Legal Liabilities
- Negative impact on stock price
- Tort lawsuits
Advantages of Corporate Blogging
Credibility!
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